Let's purchase thinking about how to recycle, reuse, and repurpose.

I am on a business trip to position My Bamboo Story as a supplier for local customers. Due to Covid restrictions, it has been a while since I have been away from home for a long time. I found myself sitting in the back seat of a taxi. To understand the local mood, I start talking to the taxi driver about if and how they have any local authority policies about recycling or purposing some items they do not need anymore. Happily, he shares with me the local policies and how the government is making it a priority, pushed by the citizens' sentiment about sustainability and how small changes we can all make can significantly impact a greener way of living. While listening to the driver talking, I kept thinking about My Bamboo Story, the reason I chose sustainable Bamboo and innovative technology as products to sell and the greener argument that comes with it. I believe I made the correct decision by starting the journey of My Bamboo Story. Now, it is all about how to get the message and the products to a broader audience so we can all benefit by using more re-usable products without getting polluted by materials that are difficult to recycle in our daily waste and that are unfortunately inundating our lives. I finally make it to the hotel, and as soon as possible, I access www.mybamboostory.com, have a glance at the products on display and start thinking about what more I can do to support the sustainability strategy and what sincere message I can bring to potential future customers. I go to sleep and start elaborating on the communication message I want to deliver to potential customers and how I can add value to their business in the coming days. I have concluded that www.mybamboostory.com will be the framework for the conversations to come; indeed, the communication will flow product after product, description after description, and page after page. It is essential that we reach a broader consumer base if we want to be part of a more sustainable way of living. The consumer can change the trajectory of our waste management by simply buying differently. And change is possible is achievable if we are more knowledgeable about what we buy and how we can dispose of it once we do not need it anymore. Denise